Radio stations are in many ways, ideally positioned to benefit from and launch a successful Freedom Fone service:
Imagine you have a radio station that is packed with a schedule of popular radio programmes hosted by presenters who each have a group of loyal listeners. Perhaps your station is looking for new ways to interact and engage with listeners because you lack a comprehensive system for two-way communications with listeners. Here follow some ways that Freedom Fone can be used at the radio station.
Including the voices of listeners in radio broadcasts adds a richness and depth to any radio programme but is especially powerful for community radio stations. Getting into the field to conduct direct interviews can be expensive and logistically difficult. The Leave-a-Message functionality of Freedom Fone enables your radio station to receive a variety of audio messages from your listeners. Here are a few of the possible applications:
How would you use the Leave-a-message service at your radio station?
Through the SMS poll functionality of Freedom Fone, audience members are able to participate in opinion polls on topics by sending an SMS from their (or someone else's) mobile phone. As a radio station, conducting frequent listener polls can be a powerful way to get your finger on the pulse of your listeners in a quick and measurable way. A listening audience is usually keen to participate when possible and polls can deepen their relationship with your radio station. A few possible applications of SMS polls at the radio station:
What ideas do you have for using SMS polls at your radio station? Lets talk!
You can also receive standard text messages using Freedom Fone's Incoming SMS function. Any message the doesn't qualify as an SMS poll 'vote' will automatically be received as an Incoming SMS. This means that you can receive free format queries, reports, tip-offs, feedback and other requests via ordinary SMS if you wish.
By creating Voice Menus, content from the radio station's different radio programmes can be used to make précised versions of audio information available "off-air" to listeners over the phone. Information-on-demand allows your audience to choose when and from where they want to listen to audio you make available. A few possible ways to use Voice menus at the radio station include:
What information would you make available through Voice Menus? Lets talk!
To announce the service to your listeners, why not prepare several radio spots that explain the new features as well as the phone numbers to call. Stickers and postcards advertising the service and phone numbers can be distributed in communities and handed out at any radio events.
The Freedom Fone Service can be used to generate an extra income stream by having sponsors put their own jingles in the Voice menu and/or Leave-a-Message services. For example, callers could hear a short message "This competition brought to you by..." before they are prompted to record their message for the radio station. This sponsorship could be changed periodically.
Staff and Competencies
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